Salience and Erasure Techniques in Selected Egyptian Newspaper Articles Covering the Swine Flu: An Ecolinguistic Analysis

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Ecolinguistics is concerned with the relationship between language and ecology. Adopting an ecolinguistic approach based on Stibbe's model of analyzing language and ecology (2015), this paper investigates the techniques of salience and erasure and their role in revealing the dominant ecological ideologies inherent in the coverage of the swine flu epidemic in selected Egyptian newspaper articles. The study attempts to show whether the articles under investigation took a beneficial or destructive approach to the ecosystem. The study reveals that the sample articles mostly tend to erase animals from the discourse through backgrounding, objectification, suppression, and the discursive masking of their suffering

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